Jaipur, March 11, 2024: In the UN Heritage village of Jahota, Rajasthan, a remarkable story of empowerment and entrepreneurial vigour is unfolding. Here, against the backdrop of regal charm, the women of Samod Mata Self-Help Group are rewriting the script of rural livelihoods, fuelled by their resolve to defy stereotypes and pave a new path forward.

 The Samod Mata Self Help Group came into being in June 2022, with the transformative intervention of Vedanta’s social impact arm, Anil Agarwal Foundation’s Project Nand Ghar. This project is aimed at positively impacting rural communities through education, nutrition, healthcare, and women empowerment at their modern & advanced Anganwadi centres, called Nand Ghars. The project team identified the untapped potential of the women of Jahota. With a vision to foster self-reliance and economic independence, Nand Ghar soon initiated their journey of empowerment. These women embarked on a journey of skill development and entrepreneurship by venturing into the art of candle making, after a workshop conducted by Nand Ghar. The objective behind the initiative by Nand Ghar is to promote their efforts by ensuring forward linkage and handholding for sustainable operations.

Trained meticulously in the intricate craft of candle making, these women soon emerged as artisans of scented and decorative candles, blending tradition with innovation. Led by Rajni Rathore, a beacon of leadership within the group, their efforts transcended the boundaries of their village and reached national platforms.

Nand Ghar also provided a platform to the women of Samod Mata Self Help Group at the coveted Jaipur Literature Festival and Vedanta Culture Festival at Dilli Haat to showcase their talents to the world. Through live candle making workshops, they mesmerized audiences, imparting knowledge while also generating profitable sales for their creations.

The journey from Jahota to Jaipur and Delhi symbolized more than just a geographical shift; it represented the triumph of resilience and determination over adversity. Supported by Nand Ghar and inspired by their collective vision, the women of Samod Mata Self-Help Group defied societal norms and shattered stereotypes, proving that rural women are the architects of their destinies.

Reflecting on this remarkable journey, Rajni Rathore shared, “Nand Ghar has been our guiding light, igniting the flames of entrepreneurship within us. With their support, we have ventured into uncharted territories, transforming our dreams into reality.” Today, Rajni Rathore represents the thousands of women positively impacted by AAF, receiving training, access to credit, and support services through Nand Ghar, fostering entrepreneurship and economic independence. At Nand Ghar, the selection of local trades is based on village profile and local economy. 30 women are trained per batch over a specified period on a rolling basis. Post training, the women are gainfully employed and are supported to make their business plans as required. With a newfound sense of independence and confidence, these women envision a future where they can continue to expand their horizons and contribute even more to their family’s well-being.

In a world where gender equality remains an ongoing struggle, Samod Mata Self Help Group’s story serves as a reminder that with perseverance and proper support, women can break barriers, defy expectations, and chart their own path to success. This International Women’s Day, let us celebrate the Rajni Rathores of the world and reaffirm our commitment to creating a more inclusive and equitable society for all.