Mumbai, 7th May, 2025: Tramontina, the global houseware brand with a 114-year legacy, celebrates one successful year in India. Since launching in India with its kitchenware category, the brand has been forging new traditions and inspiring kitchens across the country, encouraging families to cook healthier meals with its promise: “Badlaav Lao, Worry Free Raho.”

Known worldwide for its craftsmanship, innovation, and quality, Tramontina entered the Indian market with its triply and ceramic-coated cookware and its precision-engineered knives—quickly capturing the attention of both professional chefs and home cooks. Recognizing India’s rich culinary heritage, the brand went a step further by introducing specially designed products such as cast iron kadhais, dosa tawas, and triply pressure cookers—a first in its global portfolio, to meet the unique needs of Indian kitchens.

“At Tramontina, every product is a celebration of culture, tradition, and excellence. Our first year in India has been a testament to how a global brand can successfully blend into a local fabric while still upholding the highest standards of quality and innovation,” says Aruni Mishra, CEO of Tramontina India.

Earlier this year, Tramontina’s global leadership team visited India to engage with key partners and stakeholders, reaffirming their commitment to the market. This vision took a significant leap forward with the establishment of local manufacturing capabilities through a joint venture with Aequs Pvt. Ltd.—a major milestone that strengthens the brand’s supply chain and reinforces its support for the Government of India’s ‘Make in India’ initiative.

Today, Tramontina India boasts a growing distribution network spanning over 2000 retail touchpoints and strong partnerships with leading e-commerce platforms such as Amazon, Myntra, Nykaa, Flipkart, and Tata Cliq. It is also present in quick commerce platforms like Zepto and will soon be expanding to other such platforms too.

Having sold over half a million units in the last year, Tramontina’s cookware is now a staple in households across the country and is increasingly sought after in the HoReCa segment, including large hotel chains, standalone restaurants, and cafés. The brand’s knives, in particular, have become a must-have among professional chefs.

“Our journey in India is just beginning. We are excited to expand our offerings, keep innovating for the Indian consumer, and build a lasting legacy of quality and trust,” added Mishra.

Over the past year, Tramontina India has undertaken a series of initiatives rooted in Indian culture and everyday culinary needs. From the launch campaign “Badlaav Lao, Worry Free Raho” that encouraged healthier cooking habits, to collaborations with home chefs and digital creators who brought authentic Indian recipes to life using Tramontina products, the brand has consistently connected with Indian kitchens in meaningful ways.

Looking ahead, Tramontina aims to broaden its product portfolio and deepen its connection with India’s vibrant kitchen culture. It is set to introduce a full spectrum of kitchen and dining essentials to the Indian market — from intelligently designed everyday cookware to premium dinnerware that adds finesse to the dining table.

Simultaneously, Tramontina is making a decisive entry into India’s fast-growing hospitality landscape. With a focus on high-performance, chef-approved kitchen solutions, the brand is looking to collaborate with top-tier hotels, restaurants, and culinary academies — bringing world-class functionality and reliability to the heart of professional kitchens.