Charlotte Tilbury Names Rosy Zhao as Global Brand Ambassador
BusinessTeam4/30/2025
April 30, 2025, Charlotte Tilbury – The award-winning global luxury makeup, skincare and fragrance brand founded by British entrepreneur and makeup artist to the stars, Charlotte Tilbury MBE – is thrilled to announce Chinese actress Zhao Lusi, also known as Rosy Zhao, as its official Global Makeup Brand Ambassador. In Charlotte’s new "Plump, Flawless & Dreamy Glow " themed campaign film, Rosy Zhao vividly showcases the silky smooth, radiant, healthy-looking glow and second-skin finish of Charlotte’s new Pillow Talk Beautifying Cushion Foundation. Exclusive to Asia Pacific, Charlotte’s first ever Pillow Talk foundation and cushion innovation perfectly mimics the dreamy effects of love and joy and comes in four non-oxidising stay-true shades for a perfect skin finish every time.
Charlotte’s Pillow Talk global phenomenon began with her iconic Pillow Talk Lip Cheat lip liner. On a mission to create a universally flattering shade for the lips that mimicked the tones everyone is naturally blessed with, she studied countless shades and identified the dominant pink undertones in everyone’s lips. To find one that amplifies everyone’s natural beauty, she built in nude and yellow undertones to create a nuanced shade that has a beautifying effect on everyone. After perfecting the shade, she launched her Pillow Talk Lip Cheat, the perfect nude-pink hue that reshapes and resizes the look of your lips, followed by her Pillow Talk Matte Revolution lipstick. What Charlotte did for the lips, she has also done for the eyes and cheeks, innovating a whole beauty wardrobe of Pillow Talk products to amplify everyone’s natural beauty. With one Pillow Talk product sold every three seconds around the world, the love for Pillow Talk is unrivalled.
“Darlings, I am so excited for ROSY to be Charlotte Tilbury’s GLOBAL MAKEUP BRAND AMBASSADOR! Not only is ROSY a PHENOMENAL ACTRESS, she also has such an INCREDIBLE knowledge and LOVE for makeup that I find so INSPIRING! She truly understands how makeup has the TRANSFORMATIVE POWER to enhance the features that make her BEAUTIFUL and unlock the MAGIC of CONFIDENCE! This makes her the PERFECT BEAUTY MUSE to spotlight my BEAUTY ICONS. I cannot wait to collaborate with ROSY and create many more UNFORGETTABLE moments together!”
Rosy Zhao, a rising star in China’s entertainment industry, has captivated audiences with her nuanced and vibrant performances. Her signature blend of effervescent charm and boundary-pushing beauty looks has established her as a Gen-Z style icon, gracing international fashion events with distinctive aesthetic statements. Whether through multidimensional acting or authentic brand partnerships, she consistently carves her own stellar path with unwavering authenticity.
Since launching in 2013, Charlotte Tilbury has been a disruptive force in the beauty industry. Driven by Charlotte’s 30+ years of artistry, expertise and passion for innovation, the brand has continuously broken records and gained global acclaim for its products. From pioneering entire product categories to creating universally flattering formulas, Charlotte’s mission has always been to democratise and decodify beauty with easy-to-choose, easy-to-use products that deliver exceptional quality and results. Her unique formulas, powered by advanced technology and clinically tested ingredients, remain unrivalled. Charlotte’s legendary products are loved by everyone from supermodels and social media stars to millions of beauty lovers around the world.