Chennai, July 20: LOTTE India has returned with its annual 'Back-to-School' campaign for LOTTE Choco Pie, celebrating the timeless bond between mothers and children during one of the most cherished routines of the day, getting ready for school. Loved by children and trusted by mothers for decades, LOTTE Choco Pie has long been a favourite snack that adds a little joy to school days. Bringing this insight to life, the brand has partnered with five mother-kid influencer duos to celebrate the everyday rituals that make school mornings memorable.
The campaign features a series of creator-led Instagram Reels capturing authentic back-to-school moments, where mothers pack a LOTTE Choco Pie into their children's school bags as a simple gesture of love and encouragement to brighten the start of their school day. The videos which are now live on Instagram were well received garnering 3.6Mn+ views and an impressive 2.0Mn+ reach.
Celebrating relatable family moments, the campaign leverages the credibility and authenticity of parenting creators to strengthen the brand's relevance among young families and digitally connected parents during the back-to-school season. By integrating the brand naturally into everyday routines, the initiative reinforces Lotte Choco Pie's positioning as a treat that adds a little joy to children' s school days.
Commenting on the campaign, Ms. Rachna Anbumani, Vice President, Marketing, LOTTE India, said,
"Back-to-school is a season filled with anticipation, excitement and countless little moments that strengthen the bond between parents and children. Over the years, we've had the privilege of being part of many of these everyday moments, with generations of mothers choosing LOTTE Choco Pie as a snack their children love. This campaign builds on that enduring relationship by celebrating the simple gestures of care that make school mornings special. By collaborating with mother-kid creators whose stories reflect real family experiences, we hope to create authentic connections with young parents while reinforcing LOTTE Choco Pie's place in everyday moments of happiness."
The campaign is being amplified through the participating creators' Instagram handles, extending LOTTE Choco Pie's reach among young families through relatable storytelling during one of the brand's most relevant seasonal occasions.