India, Nov 04: Accor, a world hospitality group, continues to expand its presence across India’s emerging leisure and events destinations with the signing of Novotel Bhilwara Resort & Spa in Rajasthan. Bringing the Novotel brand to Bhilwara, popularly known as the Textile City of India, the signing marks an important addition to the Group’s growing portfolio in the state. Scheduled to open in 2026, the 144-room resort will introduce Novotel’s Longevity Everyday philosophy to the Mewar region, combining contemporary hospitality, an exclusively vegetarian dining experience and extensive facilities for weddings, celebrations and business gatherings.
Spread across more than seven acres, Novotel Bhilwara Resort & Spa will offer a fully vegetarian dining experience, catering to guests who value vegetarian cuisine as an integral part of their travel and celebration choices. The resort will feature 144 rooms and suites, an all-day dining restaurant, a bar and a lobby lounge, alongside wellness and recreational facilities including a spa, fitness centre and swimming pool. With more than 2,000 square metres of indoor ballroom, conference and event space, complemented by approximately 6,000 square metres of outdoor lawns, the resort will accommodate everything from intimate gatherings to large-scale destination weddings, social celebrations and meetings, incentive trips, conferences and exhibitions.
Located in the Mewar region, Bhilwara is one of Rajasthan’s leading textile and industrial centres, generating demand from business travellers and corporate visitors. Its road connectivity to Jaipur, Udaipur, Ajmer, Chittorgarh and Kishangarh also creates opportunities to attract leisure travellers, wedding groups and families seeking a resort experience beyond the state’s established tourist hubs. Against this backdrop, Novotel Bhilwara Resort & Spa aims to bring together the convenience of a well-connected location with the space, amenities and personalised experiences suited to both business and leisure occasions.
Ranju Alex, CEO, India & South Asia, Accor, said,
“Rajasthan continues to offer significant opportunities for hospitality development, with demand spanning business travel, weddings, social celebrations and leisure experiences. Bhilwara’s strong industrial and textile economy, combined with its connectivity to key cities across the region, makes it an attractive addition to our portfolio. With Novotel Bhilwara Resort & Spa, we are bringing the brand’s Longevity Everyday philosophy to a destination with diverse demand potential, while offering a distinctive pure-vegetarian resort experience and extensive facilities for celebrations and business gatherings.”
Mr. Rahul Choudhary , Mr. Yash Singhvi and Mr. Arpit Choudhary promoter of Yash Real mart Pvt. Ltd. added,
“We are delighted to partner with Accor to bring the globally recognised Novotel brand to Bhilwara. Our vision is to create a distinctive hospitality destination that combines the warmth of Indian hospitality with contemporary amenities and a strong focus on vegetarian dining. With its expansive event spaces, outdoor lawns and wellness facilities, the resort is envisioned as a venue for meaningful celebrations, family getaways and business gatherings. We look forward to creating a destination that meets the aspirations of Bhilwara and the wider region.”
Novotel, one of the world’s leading midscale hotel brands, champions ‘Longevity Everyday’ across more than 630 hotels in over 70 countries. Designed for family-focused professionals, business travellers and modern families, Novotel helps guests live longer, fuller and happier lives through intuitive spaces and experiences centred around four everyday pillars: Eat, Sleep, Move and Meet. From nourishing dining and restorative sleep to meaningful connection and accessible wellbeing, Novotel transforms every stay into a moment of renewal. Through its global partnership with WWF, the brand also supports the long-term health of the world’s oceans, reinforcing its belief that personal wellbeing and planetary wellbeing go hand in hand.
Novotel Bhilwara Resort & Spa reinforces Accor’s strategy of expanding into high-potential destinations beyond major metropolitan markets, with a focus on leisure, celebrations and business travel. By combining Novotel’s contemporary hospitality offering with a pure-vegetarian concept and substantial event infrastructure, the resort is poised to serve a diverse range of guests while contributing to Bhilwara’s evolving hospitality landscape.
Accor India & South Asia currently operates approximately 75 hotels across luxury, premium, midscale, and economy segments under brands including Raffles, Fairmont, Sofitel, Pullman, Grand Mercure, Novotel, Mercure, ibis, and ibis Styles. Ennismore – a joint venture in which Accor holds a majority shareholding is also expanding its presence in the region, with new addresses including Roswyn, a Morgans Originals Hotel, which opened earlier this year in Mumbai, and The Hoxton, which is set to open soon in Bengaluru.
