Mumbai, 30 October: This Diwali season, Growel’s 101 Mall in Kandivali is captivating visitors by transforming into a magical world inspired by the timeless epic of the Ramayana. Spanning from October 18 to November 17, 2024, the mall is offering a one-of-a-kind experiential setup that brings the beloved story of the Ramayana to life, creating an immersive environment that celebrates the rich cultural heritage and traditions associated with Diwali.

The Ramayana-themed setup is designed to engage visitors of all ages, particularly young minds, making it a unique festive atmosphere. Children will have the opportunity to explore iconic scenes from the ancient epic and learn about their heroic deeds in a fun, interactive way. This immersive storytelling experience fosters curiosity and imagination, allowing kids to understand the values of bravery, loyalty, and righteousness that the Ramayana embodies.

By weaving together vibrant visuals and engaging narratives, the experience encourages children to connect with their cultural roots while having fun. The power of storytelling is brought to life through colorful installations and activities, helping to make the Ramayana accessible and exciting for a younger audience.

But that’s not all! In addition to this unforgettable experience, Growel’s 101 Mall has planned exciting giveaways for its shoppers. By spending ₹5,000 or more at the mall, visitors will have the chance to win incredible prizes, such as dazzling diamond jewellery, an international holidaya, state-of-the-art home appliances and exciting weekly surprise gifts. The event promises to add an extra layer of excitement to the Diwali shopping spree, making it a must-visit destination this festive season.

Speaking on the occasion, Santush Pandde, COO – Real Estate at Grauer & Weil (India) Limited (Growel’s 101 Mall), shared his enthusiasm, “This Diwali, we wanted to offer something truly special to our visitors. The Ramayana-themed experience is our way of blending the traditions of the festival with a modern shopping experience. We are excited to bring this unique setup to life and encourage everyone to take part in the festivities, enjoy the activities, and of course, win amazing prizes along the way.”

The Diwali celebrations at Growel’s 101 Mall are set to bring more than just shopping. With stunning festive decorations, engaging activities for children and families and a variety of retail options, the mall is offering something for everyone this holiday season. Visitors can expect a vibrant, energetic atmosphere as they shop for their Diwali essentials, explore the festive installations, and participate in the excitement of the prize giveaways.

Growel’s 101 Mall consistently takes initiatives like this to foster edutainment, engaging communities and empowering society for a good cause. Through experiential marketing, the mall aims to create lasting connections and meaningful experiences that resonate with families, all while celebrating the joy of giving and receiving. Don’t miss the chance to create lasting memories with friends and family as you immerse yourself in the grandeur of the Ramayana.