FTCCI in association with NASSCOM held a half-day MSME workshop on Strategic Digital Adoption
Hyderabad, July 13, 2024…. The Federation of Telangana Chambers of Commerce and Industry (FTCCI)’s ICT Committee and the National Association of Software and Service Companies (NASSCOM), a non-governmental trade association and advocacy group jointly on Friday organized a half-day MSME workshop on Strategic Digital Adoption
Over 100 participants and MSMEs participated in the same.
BP Acharya, a retired Special Chief Secretary, Govt of Telangana and Chief Advisor, FTCCI graced the valedictory function. Addressing the gathering “failure is not an option” as stated by NASA, today’s MSMEs have no option except going digital. MSME is an important sector. You will perish if you don’t adopt. Don’t Be a Tech Dinosaur, not only adopt the technology fast but also embrace the Age of AI. MSMEs are the most innovative, the maximum number of job creators in the country. Besides farmers, the biggest risk-takers in our country are MSMEs. Most of the state governments, including Telangana are coming up with Policies to develop the MSME sector.
Mr. R. Ravi Kumar, Vice President of FTCCI, Rajesh Raju, Founder and CEO of Achala Solutions; Nirupam Chaudhuri, Director at NASSCOM and Dr B. Yerram Raju, a banker turned economist and K Mohan Raidu, Chair of FTCCI ICT Committee graced the inaugural function.
R. Ravi Kumar said MSMEs will have a competitive advantage over their peers and rivals if they adopt digital technologies. They can also improve significantly by adopting digital tools, applications and technologies in their daily operations and business processes.
Nirupam Chaudhuri, Director at Nasscom, Digital Transformation Enthusiast, and Community influencer said Digital adoption is a growing trend among MSMEs who are looking to scale their businesses in the years to come. Digitization will lead to enhanced operational efficiency, improved customer and employee engagement and expanded market and customer reach.
Dr. B. Yerram Raju, International SME Specialist & MSME Turnaround Management Consultant said staying ahead in sports or business is not an easy task. You must be equipped with every ammunition possible. In this case, adopt technology and prosper otherwise you will perish, he said.
Prashanthi Kolluru, Founder & CEO of KloudPortal explained the difference between traditional and digital marketing, digital advertising, its best practices etc. Businesses with an online presence are more confident in their growth, with 79% of business owners with a website expecting to grow by 25% in the next three to five years, she added.
Kamlesh Kishore Naidu, Global Head of Strategy & Insights, PXP Financial spoke about eCommerce-Prerequisites, Support, Payments and Fraud. He explained platforms for e-commerce. Ensure your site is mobile-friendly. Simplify navigation and checkout processes, he said.