Indore, 13 July 2024: The monsoon brings a refreshing change, but the humidity can be a damper to your sparkling diamonds. De Beers Forevermark, a name synonymous with ethical diamonds and timeless elegance, shares expert tips to ensure your precious gems maintain their brilliance throughout the season.

 Guarding Against Moisture:
 Dry with Care: If your diamond jewelry gets caught in the rain, gently pat it dry with a soft, lint- free cloth. Avoid using tissue paper or paper towels that can scratch the surface.
 Air Drying is Best: Resist the urge to use a hairdryer, as the heat can damage the setting. Allow your diamonds to air dry completely before storing them.
 Silica Gel: Your Moisture Buster: Consider keeping silica gel packets in your jewelry box. These handy packets absorb excess moisture, preventing a film from forming on your diamonds.

 Smart Storage Strategies:
 Separate is Safe: Store each piece of diamond jewelry in a separate compartment or pouch to prevent them from scratching against each other.
 Soft Touches: Wrap your diamonds in soft, non-abrasive materials like butter paper or muslin cloth for added protection.
 The Right Box Matters: Choose a sturdy jewelry box with a hard cover to shield your diamonds from dust, moisture, and accidental bumps that may occur during the monsoon season.

 Daily Habits for Lasting Sparkle:
 Beauty Before Bling: Apply lotions, perfumes, and makeup before wearing jewelry. These chemicals can dull the diamond’s sparkle over time.
 Sweat it Out Separately: Consider removing your diamond jewelry when engaging in strenuous activities or sweating heavily especially during your workout session.

 Maintaining the Fire:
 Professional Cleaning are Key: While regular home care is essential, De Beers Forevermark recommends scheduling a professional cleaning at an authorized jeweler every six months to a year. This will remove built-up grime and restore the diamond’s brilliance to its original dazzling state.

 By following these expert tips from De Beers Forevermark, your diamonds will weather the monsoon season and continue to radiate their timeless beauty for generations to come. So, embrace the monsoon with confidence, knowing your treasured diamonds will keep sparkling all season long.

 To shop for some sparkling natural diamonds, visit the exclusive De Beers Forevermark boutiques in Indore:
Shop. no. 14, Kalpataru Grandeur, 27, Yeshwant Niwas Rd, Racecourse Road, Indore, Madhya Pradesh 452003.
Phoenix Citadel, MR 10 Rd, Junction, Indore, Madhya Pradesh 452016