New Delhi, 06 April, 2024: Jindal Stainless JSL (NSE), the country’s largest stainless steel manufacturer, today announced its exciting foray into the B2C space with the launch of premium cookware range under the umbrella brand of Arttd’inox (a Jindal Lifestyle initiative). It signifies a fusion of cutting-edge innovation and unmatched quality, designed to elevate the culinary experience for home chefs.

Arttd’inox is more than mere cookware as it aims to transform kitchens into sophisticated culinary havens. With a meticulously crafted collection, each piece embodies the timeless essence of “Art in Stainless Steel”, designed for both functionality and aesthetics.

Speaking on the launch, Mr. Ranjan Choudhary, CEO, Jindal Lifestyle said, “At Jindal Lifestyle, we are passionate about empowering consumers with the finest quality and innovative tools. Arttd’inox products are designed to be the purest expression of culinary delight, allowing consumers to create the Kitchen to table transition seamlessly. With this launch we are raising the bar and giving our consumers the confidence to create world-class cuisines in your own kitchens.”

It has come out with three exquisite collections – Vida, Stellar, and Timber. For these collections, we have used the innovative manufacturing technologies in the product development catering to new-gen cookware tastes and style.

Arttd’inox cookware prioritizes both exceptional performance and preserving the nutritional value of food. Each piece boasts a mirror-polished triply construction for even heat distribution, ensuring consistent and delicious results. The cookware seamlessly blends design with functionality, featuring ergonomic rivetless handles, stunning ceramic-coloured exteriors, and elegant wood-finished handles for added comfort.