With Innovation and originality as the core principles, India’s booming startup ecosystem is leading to the rise of numerous businesses irrespective of sector. These aspects are also becoming the catalyst for success and profitability in several industries, with the consumer electronics sector leading the charge. Coupled with the emergence of new-age technologies such as Artificial Intelligence (AI), Cloud technologies and others, consumer electronics are transforming at a robust pace, adapting to shifting customer preferences and requirements as new developments surface.

Subsequently, as consumer electronics brands revolutionize the space by integrating innovation and new-age technologies, sectoral revenue is also witnessing an upward movement. A recent prominent report suggests that the revenue in the consumer electronics industry will be growing at an unprecedented 6.65% CAGR between 2024-2029, leading to an estimated market volume of over $9800 million at the end of the forecast period. Furthermore, total customers in the Indian consumer electronics market are expected to reach 235 million by 2029, achieving a user penetration rate of 16%, in contrast to a little over 12% presently. These aspects highlight the growing emphasis on inducting electronic appliances into the daily lives of Indian users, who are seeking premium yet affordable solutions that not only revolutionise how electronics are perceived currently but also raise the quality of their lives. Here are 3 consumer electronics businesses that successfully align with this paradigm shift, propelling innovatively towards reshaping the industry outlook.

1. OTEK

OTEK, a Bora Multicorp venture founded by Mr. Prashant Bora, MD and CEO, specialises in the design and manufacturing of innovative products, its products are designed in New York (USA). Driven by Mr. Bora’s visionary leadership, OTEK aims to expand its product portfolio and achieve a Compound Annual Growth Rate (CAGR) of 20-25% over the next decade. The company is equally committed to enhancing customer service and supporting its environmental responsibilities, ensuring the delivery of high-quality, innovative, and affordable products. These efforts are projected to contribute to a net revenue of INR 150 Cr by FY 2025-26. With a strong managerial framework and an expert boardroom, supported by a nationwide sales team, OTEK actively drives both offline and online sales channels.

The company’s goal is to enhance end-user productivity, creativity, and entertainment to ensure a healthier and happier life. Powered by innovative AI, sleek designs and intuitive interfaces, these Pune-based firm’s innovations combine user intuition and sustainability to create high-quality & affordable products — leading to a comprehensive change.

2. UBreathe

With worsening air pollution around the country, New Delhi-based startup UBreathe offers a unique perspective to Indians. This startup manufactures nature-based, responsibly sourced wood and recycled plastic to manufacture and assemble air purifiers. The products of UBreathe are tested and certified by IIT Ropar and use a unique breathing roots technology that amplifies air passability. Furthermore, UBreathe uses plants as an integral part of their air purifiers and places a special emphasis on maintaining the elegance of users’ homes irrespective of location. The UBreathe air purifiers are also equipped with an additional carbon filter and coco filter that offers extra filtration. UBreathe also provides additional accessories with its air purifier products, such as adapter and power cords, plant kit, water level indicator and others. This Indian brand’s air purifiers are not only affordable but offer a unique value proposition to first-time users in a bid that transforms the electronics space.

3. Punta India

This Kolkata-based computer peripherals and consumer electronics brand is rapidly becoming a trustworthy brand in India’s competitive electronics market. Originally a part of Punta Global, Punta India offers computer accessories like cabinets, keyboards, mouse, webcams, Motherboards, Adapters and many more. This brand also offers audio products such as headphones, earphones, subwoofers and trolley speakers. The brand’s primary objective is to offer users state-of-the-art products at affordable prices to enhance their digital experience. The brand greatly emphasises customer satisfaction, and experience and aligns promptly with their requirements, offering a significant after-sales service. Its products are designed with quality and durability in mind, and more importantly, actively integrate recycling as one of its foundational principles.