ICICI Prudential Life Insurance has launched ICICI Pru Wish, a first-of-its-kind health product catering to women-specific critical illnesses and surgeries. Developed in collaboration with Reinsurance Group of America (RGA), this product addresses unique health challenges faced by Indian women.

ICICI Pru Wish offers an instant payout of up to 100% of the health cover amount upon diagnosis of critical illnesses such as breast cancer, cervical cancer, uterine cancer, and heart diseases. Unlike traditional plans that reimburse costs, this product provides lump-sum payouts, offering customers flexibility in managing their treatment and financial obligations.

Addressing concerns about rising premiums, ICICI Pru Wish offers premium guarantees for up to 30 years. Additionally, customers can avail a premium holiday for up to 12 months during the policy tenure, providing financial flexibility during challenging times.

Optional Coverage for Maternity and Newborn Care: The product also includes an option to cover maternity-related complications and newborn congenital illnesses, further addressing the unique health needs of women.

Mr. Amit Palta, Chief Product and Distribution Officer, ICICI Prudential Life Insurance, said, “ICICI Pru Wish is the life insurance industry’s first health product addressing women-specific ailments. It empowers women to be financially prepared by offering a lump sum payout to manage medical emergencies. With its unique features like guaranteed premiums and multiple claim options, we aim to address the critical insurance needs of this segment.”

Mr. Sunil Sharma, CEO, Reinsurance Group of America, India, added, “We are excited to collaborate with ICICI Prudential Life Insurance on this pioneering product designed to address the unique health needs of Indian women. This partnership highlights our shared commitment to offering innovative, customer-centric solutions.”

Key Features of ICICI Pru Wish:

· Instant Lump-Sum Payouts: Unlike traditional plans that reimburse costs, ICICI Pru Wish provides an immediate lump sum upon diagnosis, offering flexibility in managing treatment and finances.

· Guaranteed Premiums: Premiums remain unchanged for up to 30 years, addressing concerns about rising costs.

· Premium Holiday: A 12-month break from premium payments is available during the policy tenure, offering financial relief when needed.

· Optional Maternity and Newborn Care: Covers maternity-related complications and congenital illnesses in newborns, addressing unique health needs of women.

· Flexibility for Multiple Claims: Enables customers to make multiple claims for certain medical conditions, ensuring comprehensive coverage.