Delhi, India – November 28th, 2024: As the world of bespoke men’s fashion evolves, the Raghavendra Rathore Jodhpur brand steps into a dazzling new era of style. In the wake of the highly publicized Anant and Radhika wedding, where opulence and embellishment took centre stage, the demand for elevated fashion—even for the most intimate functions—has soared. This season, we introduce Shimmer Reimagined for Men, a collection that captures the spirit of modern luxury and sophistication.

Drawing inspiration from the brand’s recent collaboration with global icon Diljit Dosanjh, who performed in a series of bespoke satin ensembles designed exclusively by Raghavendra Rathore Jodhpur for his international tour, this collection celebrates the seamless blend of classic tailoring with bold, shimmering textures. The overwhelming acceptance of these designs on a mass scale signals a shift in how men perceive and embrace embellishment, moving beyond the occasional festive wear to more versatile yet statement-making looks.

The collection features an exciting palette of rich, unexpected colours paired with subtle shimmer details, redefining evening wear for men. With craftsmanship at its core, this line aims to inspire our patrons to experiment with elegance and individuality in every facet of their wardrobe.

This new direction is not just a nod to the changing tastes of today’s discerning gentleman but also a reflection of the Raghavendra Rathore Jodhpur philosophy: heritage reinterpreted with contemporary flair. Through this press note, we aim to position the brand as a pioneer in modern men’s fashion, offering a refined take on embellishment that is as timeless as it is transformative.