Mumbai, Nov, 2024: Salt Oral Care, India’s leading luxury oral care brand, today announced a strategic partnership with World Trade Centre, Pune to accelerate its retail expansion across premium channels. This collaboration marks a significant step in Salt’s growth strategy, leveraging WTC’s extensive network to enhance both B2B and B2C market presence.
The partnership will focus on establishing Salt Oral Care’s presence in high-traffic retail spaces, including premium supermarkets, airline lounges, hospitality establishments, and pharmacy chains. This strategic alliance aims to make Salt’s luxury oral care products more accessible to discerning consumers while maintaining the brand’s premium positioning.
Karan Raj Kohli, Co-founder of Salt Oral Care, emphasized the strategic importance of this partnership. “Collaborating with World Trade Centre represents a pivotal moment in Salt’s growth journey. Their extensive network and deep understanding of premium retail channels will help us connect with our target audience through carefully selected touchpoints, from luxury hotels to airport lounges.”
The partnership encompasses multiple strategic initiatives, including securing partnerships with high-traffic retail outlets, developing in-flight amenity programs with airlines, and establishing presence in the HORECA (Hotel/Restaurant/Café) sector. Additionally, the collaboration will facilitate Salt’s entry into leading pharmacy chains, reinforcing the brand’s credentials in health-focused retail spaces.
Niraj Khinvasara, Executive Director & Chief Innovation Officer, International Trade Network & Events World Trade Centre, Pune, shared his perspective on the collaboration: “We are pleased to welcome Salt Oral Care into the WTC community. Their commitment to premium, sustainable oral care aligns perfectly with our mission of promoting quality Indian brands globally. Through our network and expertise, we look forward to facilitating Salt’s expansion across strategic retail channels.”
Viraj Kapur, Co-founder of Salt Oral Care, outlined the partnership’s consumer benefits, and said, “This collaboration with WTC Pune will make our premium oral care products more accessible to consumers who appreciate quality and sustainability. By establishing presence in carefully selected retail environments, we’re ensuring our products are available where our customers expect to find them.”
The partnership is expected to significantly increase Salt Oral Care’s retail footprint while maintaining its positioning as a luxury oral care brand. The initial phase will focus on premium locations in major metropolitan areas, with plans for expansion into tier-1-2 cities in subsequent phases.