In a significant step towards empowering and engaging with senior citizens, Community Radio Connect FM 107.8 (an initiative of S M Sehgal Foundation) in collaboration with the Ministry of Social Justice and Empowerment and Community Radio Association has launched a new radio series “Hamare Buzurg Hamara Samman” (Our Elders, Our Respect) on November 14, 2024.

 This innovative radio series aims to raise awareness about the various schemes and benefits available for the elderly under the Atal Vayo Abhyudaya Yojana (AVYAY), launched by Ministry of Social Justice and Empowerment to improve the quality of life of the Senior Citizens.

 The objective of the 24-episode radio series “Hamare Buzurg Hamara Samman” is to engage and inform both senior citizens and the general public about the vital role older generations play in our society, and the government’s efforts to ensure their welfare. Through this radio series, Community Radio Connect highlight key programs that address healthcare, social security, and nutrition along with raising awareness about Elderline 14567 – a nationwide tollfree helpline providing support and assistance to senior citizens.

 Listeners can tune-in to the series every Thursday and Sunday at 10:30 am and repeat broadcast at 8:30 pm on Community Radio Connect FM 107.8. Additionally, they can actively engage with the program by participating in live phone-in sessions and sharing their thoughts on each episode on CR Connect studio numbers.

 Pooja Oberoi Murada, Principal Lead, Outreach for Development at S M Sehgal Foundation and Community Radio Connect, shared that the “Ministry of Social Justice and Empowerment, through the AVYAY program, has ensured that senior citizens gets engaged and their voices get captured, and also they should receive the care and support they deserve. This collaboration is a step towards making these important programs more accessible to the seniors at the last mile.