National, Oct 30, 2024: This Diwali, SMFG India Credit unveils a heartfelt brand film titled “Teri Pragati Ki Udaan, Banegi Iss Tyohaar ki Nayi Pehchaan”. This two-minute film pays tribute to the enduring determination and transformative spirit of women across India, especially those from underserved regions. It is a celebration of every woman’s aspirations, resilience, and relentless pursuit of her dreams and demonstrates how SMFG India Credit stands alongside them, fueling their progress through tailored loan offerings.

The film captures the journeys of four remarkable women, each pursuing financial independence with unwavering grit. These women embody the spirit of hope and change, overcoming obstacles to achieve their goals. Narrated by actor Divya Dutta, the video portrays the roadblocks they have overcome to succeed, highlighting how a little encouragement can make a meaningful difference.

Mr. Ajay Pareek, Chief Business Officer of SMFG India Credit, said, “Women are seen as a manifestation of Goddess Laxmi, and when they prosper, so does the household. This brand film is a Diwali tribute to all women across India. We, as a company, are deeply inspired by their resilience and drive. Women have always been central to our mission of driving financial inclusion by enabling aspirations through our loan offerings. Our support extends beyond merely providing loans; it is a partnership across their life journey, with each loan representing a step toward new achievements.”

This release follows SMFG India Credit’s recent Navratri campaign, a unique social media initiative featuring nine AI-generated short videos posted over the nine days of the festival. Each video celebrated a different virtue—from divinity and independence to grit and resilience—as a tribute to the modern woman, who bravely overcomes challenges in pursuit of success.