Bengaluru, 25th October 2024 – Fastrack, India’s go-to youth watch brand, is bringing fresh energy to the festive season with its latest “Afterhours” campaign. To capture the Afterhours vibe, Fastrack has launched the Opulence Collection—a chic party collection designed for those who want to keep ticking.

The collection comes in multiple style variants for both men and women, with a standout feature for men: Fastrack’s first-ever Sun-Moon chronograph. This unique design transitions seamlessly between day and night.

This campaign taps into those unforgettable moments that happen when the festivities end and the real party begins. We all love family traditions, but let’s be honest—the night gets real when it’s just you and your crew, the music’s still playing, and the afterparty kicks off.

The ‘Afterhours’ campaign celebrates those late-night stories—spontaneous dance-offs, deep conversations, and the moments that stay with you long after the night is over. It’s about embracing the afterhours, where the night feels effortless, and the best memories are made.

For women, the collection features bracelet-style watches that easily go from family events to the afterparty. Whether you’re catching up with cousins or partying with friends, these versatile pieces are the perfect plus-one—something to show off.

“We created ‘Afterhours’ for the generation that never calls it a night,” says Danny Jacob, Head of Marketing at Fastrack at Fastrack. “The campaign is all about the moments that define youth culture—the spontaneous fun, the real conversations, and the energy that keeps you going long after the official festivities are done. Our collection seamlessly transitions from day to night, making it the perfect accessory for both sides of the celebration.”