National, 23 Oct 2024: Simply Fresh, the flagship brand of BN Group, one of India’s leading edible oil manufacturers, has launched a socially conscious campaign titled #DiwaliKeBaadKiSafai. The campaign encourages people to extend their cleanup efforts beyond just the pre-Diwali preparations, emphasizing the importance of maintaining cleanliness after the festival to ensure both their homes and surroundings stay clean and welcoming.

In India, it is a long-standing tradition to thoroughly clean houses before Diwali, symbolizing the removal of negativity and the welcoming of prosperity. However, post-Diwali, neighbourhoods are often left cluttered with festive remnants. Simply Fresh’s #DiwaliKeBaadKiSafai campaign encourages citizens to continue the festive spirit by keeping not just their homes, but their communities clean.

The heartwarming campaign showcases the wisdom of a grandmother imparting a simple but powerful lesson to her reluctant grandchild: “Diwali doesn’t truly end until the house and neighbourhood shine together.” Through this tender moment, the ad beautifully captures the essence of community responsibility and the importance of continuing the cleanup after the festive celebrations.

Kiran Giradkar, Group Chief Marketing Officer, BN Group, said, “Diwali is a time for joy, togetherness, and tradition. While pre-Diwali cleaning is common in every household, the real challenge lies in maintaining that cleanliness after the celebrations. With #DiwaliKeBaadKiSafai, we want to inspire people to take collective responsibility for keeping not just their homes but their surroundings clean. At BN Group, we consistently focus on the bigger picture, crafting campaigns that go beyond business to make a positive impact on society. Whether it’s our Ganpati or Durga Puja campaigns, our aim remains the same: to stay grounded with good intentions, contributing in meaningful ways to make the world a better place.”

The campaign will be rolled out across multiple platforms, including Instagram, Facebook, LinkedIn, YouTube, and X, where Simply Fresh invites everyone to share their post-Diwali cleanup stories using #DiwaliKeBaadKiSafai.

This campaign follows the success of Simply Fresh’s recent initiatives, such as the #BappaHiBatayenge campaign during Ganesh Chaturthi, which highlighted the cultural connection between families and traditions, and the #HarLadkiDurga campaign during Durga Puja, which emphasized the warmth and significance of family gatherings. Simply Fresh continues to support fresh ideas that not only resonate with people’s hearts but also promote positive social change.