Hyderabad, October 7, 2024 — A milestone in spinal healthcare was achieved today as nSure Healthy Spine, India’s first Integrated Preventive Spine and Sports Health Center, was officially launched in Hyderabad. The inauguration, graced by renowned badminton champion and Chief National Coach, Badminton Association of India (BAI) – Pullela Gopichand, marked a significant step towards transforming spine care in India. Other dignitaries graced the occasion include Sri V. Chamundeswaranath, Governing Council Member of the Indian Premier League (IPL), Sri Ramakrishna Lingireddy, General Secretary of HYSEA, and Ms. Johanna Pentti, Head of Training & Education at Nordic Health, Finland.

In a unique partnership with Nordic Health, Finland, nSure Healthy Spine is pioneering a holistic approach to spine health. Leveraging advanced AI-powered technology, the center offers personalized, data-driven solutions for a wide range of spinal challenges and discomforts. From athletes to the corporate workforce to everyday individuals, nSure is committed to preventing and addressing spine-related problems before they escalate.

nSure is differentiated for:

● Innovative Approach: nSure’s AI-powered “PhyGital” technology combines in-person and digital care for a comprehensive and accessible experience and provides data-driven, proactive, accessible, and comprehensive Musculoskeletal (MSK) care

● Preventive Care: The center focuses on early detection and prevention of spine-related issues, emphasizing the importance of proactive and preventive health measures.

● Expert Guidance: With a team of experienced healthcare professionals and a partnership with Nordic Health, nSure brings in world-class medical technology and expertise in spine care.

Sri Pullela Gopichand while discussing the importance of preventive care, not only for athletes but for all individuals said, “The unique facility, nSure Healthy Spine stands as a beacon for those who believe in the power of preventive health. As an athlete, I understand the critical role that spine health plays in performance. nSure Healthy Spine is more than just a clinic—it’s a movement toward a healthier lifestyle,” added Gopichand highlighting how the facility’s emphasis on spine care resonated with his own experiences.

Sri V. Chamundeswaranath, who attended the event as a Guest of Honour, praised the initiative, noting how the center’s focus on proactive health care is aligned with the growing demands of today’s fast-paced lifestyles. “nSure Healthy Spine is a game-changer. With our increasingly sedentary lifestyles, the need for preventive care has never been more urgent. This center’s innovative approach will benefit not only professionals but everyday individuals who may not even be aware of the risks they face.”

Sri Ramakrishna Lingireddy, General Secretary of HYSEA speaking at the event said, “I am pleased to be part of the opening of the nSure Healthy Spine Center, a vital step towards improving the well-being of IT professionals. With low back pain (LBP) becoming increasingly common due to long hours of sedentary work, this center will focus on preventive care, ergonomic solutions, and spine health education. By addressing key risk factors, the center aims to enhance productivity and quality of life for IT professionals, reflecting our commitment to building a healthier, more productive workforce.”

During the event, Ms. Johanna Pentti from Nordic Health, Finland, spoke about the significance of the partnership. “By combining our expertise in advanced medical technology with nSure’s vision for preventive spine care, we are creating a holistic and innovative approach to spinal healthcare in India. This collaboration represents the future of spine and sports health.”

Looking ahead, Dr. Kasu Prasad Reddy, Chairman of nSure Healthy Spine, remarked on the center’s vision: “Our goal is simple yet profound—to redefine spine health in India. We want people to realize that preventive care is not just an option but a necessity. With the expertise of Nordic Health and the support of our esteemed guests today, we are confident that nSure will lead the way in preventive healthcare.”

Having already treated over 2,500 professionals for spinal and sports health, nSure’s impact is already being felt. The center offers an affordable, personalized pathway to better health for all, from young children to elderly individuals. And while the cost of services varies based on the individual’s needs, the center remains committed to keeping preventive care accessible.

Dr. Sukumar Sura, Chairman and MD of the Asian Spine Hospital and Co-founder of nSure Healthy Spine, emphasized the center’s commitment to non-invasive treatments: “At nSure, we believe that chronic spine issues can often be addressed without surgery. Through personalized and preventive care, we work to ensure long-term spinal health for our patients. It’s about treating today and preventing tomorrow.”

Mr. Naresh Kumar Pagidimarry, Co-Founder and CEO, nSure Healthy Spine said, “We, at nSure, are on a mission to revolutionize the “Preventive Spine Care” for a healthier and active life.”

The event also marked the announcement of a remarkable partnership with the Pullela Gopichand Badminton Academy (PGBA), a collaboration that is set to redefine sports health in India. This partnership will enable nSure to extend its preventive spine care services to athletes and sports professionals across the country, ensuring that they remain at the top of their game.