Mumbai, 23rd September 2024 – As the festive season kicks off, the Indian real estate market is poised for record growth, with buyer demand hitting new highs. Traditionally regarded as an auspicious time for investments, this period is marked by heightened activity from both developers and homebuyers alike. Favorable market conditions, including low-interest rates, government incentives, and the rise of first-time homebuyers, are fueling this boom, particularly in prime locations and affordable housing segments. A significant uptick in inquiries and bookings has been reported, as the auspicious periods of Diwali and Dhanteras approach—key moments for home-buying in India. Industry experts believe this surge is set to continue throughout the season, with developers offering tailored schemes to attract buyers.
Shitij Kaushal, Head of mymagnet.io, a channel sales arm of Homesfy Realty Limited, commented on the trend:
“This year, we’re seeing flexible payment plans requiring only 10% to 20% upfront, this was the trend especially around Ganesh Chaturthi. These plans are encouraging buyers to make purchases with minimal down payments—a trend that first gained traction last year. During the previous festive season, property registrations jumped by 30% compared to 2022, with this time being seen as a prime opportunity for purchasing homes and starting new ventures. Developers are in sync with consumer sentiment and have strategically planned new launches to coincide with the festive period.”
According to a report, sales in H1 2024 reached 1,73,241 units across the top 8 cities, marking the highest volume in the past decade. Market sentiment remains optimistic for the second half of the year, as developers prepare to align their offerings with the festive spirit. Additional incentives, such as stamp duty waivers, construction-linked payment plans, and promotional giveaways like gold coins and electronic devices, are expected to be rolled out to entice potential buyers.
Shitij Kaushal further added, “The prediction is that this positive momentum will continue even after the festive season, with developers leveraging value-driven incentives to maintain buyer interest. The Indian real estate sector is set for sustained growth throughout 2024, driven by consumer-friendly schemes, favorable market conditions, and a strong inclination towards homeownership.”
With favorable payment options, rising consumer confidence, and strategic offers from developers, the festive season is projected to solidify the sector’s upward trajectory well into 2025, cementing the Indian real estate market as a key driver of economic growth.