New Delhi, September 03, 2024: OPPO, the leading smart devices manufacturer, has been awarded the ‘AI Smartphone 2024-2025’ by the Expert Imaging and Sound Association (EISA) for its Reno12 Pro. The EISA—a collaboration between 56 of the most respected international specialist consumer electronics publications in the world—celebrates new products that blend cutting-edge technology with outstanding performance.

For the last four years, OPPO has been winning consistently at the EISA awards. In 2023-2024, the Reno10 Pro received the EISA Best ‘Consumer Smartphone’ award, while the Find X5 Pro was honoured with EISA’s ‘Advanced Smartphone Award’. In 2022-2023, the Enco X2 earbuds were awarded the “IN-EAR Headphones” title. In 2021-2022, the Find X3 Pro won the EISA ‘Best Product Award,’ and the Find X2 Pro won the ‘Advanced Smartphone Award’ for 2020-2021.

The latest “AI Smartphone” category highlights innovations that improve user experience using artificial intelligence. The OPPO Reno12 Pro excels with features such as AI Eraser 2.0, which removes background distractions like trash cans, lamp posts or photobombers, while its AI Clear Face feature uses machine learning to enhance portraits; it removes blemishes while retaining natural beauty and facial features. The device also incorporates OPPO’s proprietary AI Linkboost which enables efficient network usage for messages, photos and videos.

The Reno12 Pro even includes AI Best Face, which identifies faces and expressions to create the perfect group shot—even opening closed eyes to ensure everyone looks their best. AI Studio transforms portraits into fun digital avatars, from cowboys to cyberpunk heroes. Additionally, AI Smart Image Matting 2.0 allows users to crop multiple subjects or objects from a single picture, saving them as stickers to create fun memes. The Reno12 Pro also introduces BeaconLink technology that ensures reliable communication during network outages, allowing seamless one-to-one voice calls via Bluetooth in non-network environments like underground garages and music festivals.

For productivity, the Reno12 Pro also packs AI Writer that can help you draft emails and captions for your social media posts, AI Summary that uses artificial intelligence to provide concise summaries and highlights of lengthy content such as reports and online articles, and AI Recording Summary that saves time by summarising daily office meetings. You can record meetings—in English and Hindi—for as long as five hours to generate notes, summaries and transcripts at the touch of a button.

In addition to the AI features, the Reno12 Pro sports a unique Quad-Micro Curved Infinite View screen with a 43-degree curve for extremely narrow bezels of just 1.69mm and a 93.5% screen-to-body ratio. The device comes with a 6.7-inch FHD+ AMOLED display with a 120Hz refresh rate for smooth browsing and scrolling; its 1200nits peak HDR brightness ensures legibility even under direct sunlight.

“The OPPO Reno12 Pro’s recognition as the EISA AI Smartphone of 2024-2025 highlights OPPO’s advanced technological innovations,” said Savio D’Souza, Head of Product Communications at OPPO India. “By the end of this year, even budget phones from OPPO will carry these award-winning AI features, ensuring all users can enjoy the latest in artificial intelligence. Already, the OPPO K12x includes AI LinkBoost, while our A-Series offers AI Eraser 2.0 and AI LinkBoost. The F27 Pro+ features AI Eraser 2.0, AI Smart Image Matting 2.0, and AI Studio. The OPPO F27 has all the AI features of the F27 Pro+ and adds AI Recording Summary and AI Toolbox.”

With a global goal to empower 50 million users, OPPO has established an AI R&D Centre in Shenzhen and partnered with industry leaders such as Google, Microsoft, MediaTek, and Qualcomm to enhance AI capabilities across various price segments. OPPO holds over 5,399 AI-related patents worldwide, including 3,796 utility patents in AI imaging. Since 2020, OPPO has pioneered the deployment of its proprietary Large Language Models (LLMs), including a groundbreaking seven billion-parameter LLM directly on smartphones.

The EISA Awards cover everything from affordable, high-value products to top-end consumer electronics. Award categories are updated annually to match changes in design and technology. The sheer depth of EISA’s members ensures the EISA Awards carry tremendous weight with informed consumers. The award affirms OPPO’s efforts to deliver smart, intuitive devices that enhance everyday life.