Bengaluru, August 28th, 2024: Antara Senior Care, a subsidiary of the $5 billion Max Group, has proudly inaugurated its first Care Home in Bengaluru today. Building on its success of positively impacting the lives of over 60,000 seniors in North India, Antara Senior Care is thrilled to introduce its innovative assisted living and transitional care facility to the Garden City.

The rising aging population, expanding middle class, and increased life expectancy among Indian seniors have heightened the need for specialized senior care. Additionally, the prevalence of lifestyle and chronic diseases, along with greater purchasing power, has increased the demand for care homes, especially in Bengaluru, which has a strong tradition in geriatric care.

After establishing a strong foothold in North India with 12 years of operation, Antara expanded its services to South India last year, opening locations in Bengaluru and Chennai, which received an overwhelmingly positive response. The new Care Home completes Antara’s comprehensive care approach, encompassing both care homes and home care services to fully meet the growing demand. The company already has a robust plan of expansion ahead and is looking to open 4-5 care homes in FY25.

Antara Care Homes are assisted living facilities featuring a home-like atmosphere with integrated senior care services. The Care Home in Bannerghatta with transition care facilities has a capacity of 83 beds, providing primary health care and emergency response services, curated engagement calendars and nutritionally assisted meals in a homely environment.

Assisted living Services is a well-established and popular category globally. While India is still in its early stages, the demand for care homes, providing short- and long-term care, pre- and post-operative care for seniors, is on the rise. In a senior’s life, transitional care also plays a vital role, especially following a surgery or illness. It bridges the gap between hospitalisation and home, providing seniors with the necessary care and support they need to regain their health and independence. Antara aims to cater to this growing demand for senior care services in the region by providing an integrated care ecosystem for seniors.

Rajit Mehta, MD & CEO, Antara Senior Care, said, “The senior care industry is changing quickly in response to our nation’s shifting demography. It is predicted that by the middle of the 2050s, there will be more people over 65 than under 15. At Antara, we understand that this will need changing course in terms of scale-up as well as business strategies. This suggests increasing funding for senior care and looking into corporate partnerships to keep promoting innovation in this field. To improve the wellbeing of elders in this area, we are thrilled to announce the opening of our first senior care home in Bengaluru. Our goal is to establish a comprehensive ecosystem that would guarantee our seniors a dignified and satisfying existence while also improving the standard of senior care in India.”

Ishaan Khanna, CEO, Antara Assisted Care Services, said, “We are thrilled to offer all our services in Bengaluru now. Seniors have already responded overwhelmingly well to our Care at Home services and now with our care home, Antara completes the continuum of care, that we’ve promised to provide for all the seniors of Bengaluru.”