Bangalore, 13th August 2024 – FirstCry, the leading omnichannel retailer in the baby and maternity products space, has officially announced its public listing, marking a significant milestone in its 14-year journey. As a company that has consistently led the way in innovation and growth since its inception in December 2010, FirstCry stands tall as one of the most successful consumer tech startups in India.

For Chiratae Ventures, FirstCry represents one of our longest and most rewarding partnerships. We began as early venture investors and evolved into growth investors, supporting the company through every phase of its remarkable journey. FirstCry is uniquely positioned in Chiratae’s portfolio as the only company with VC and Growth Funds invested for over 12 years, underscoring Chiratae’s deep belief in its potential.

“Supam’s founding vision has been the bedrock of FirstCry’s triumph. His foresight, unwavering determination, and relentless pursuit of excellence have steered the company’s growth trajectory, transforming FirstCry into a household name synonymous with trust, innovation, and customer-centricity.” said Sudhir Sethi, Founder and Chairman of Chiratae Ventures.

FirstCry‘s journey has been marked by significant milestones. The company’s vertical integration into manufacturing and successful expansion into international markets, even during the COVID-19 pandemic, exemplify its resilience and strategic acumen.

Supam Maheshwari, Founder and CEO of FirstCry, reflected on the company’s journey, saying, “From the very beginning, our mission has been to serve millions of mothers with the best products and services. This public listing stands as a testament to the dedication and hard work of our entire team. Sudhir has been a trusted partner from the start, and he, along with Team Chiratae, has gone above and beyond in supporting us. I am deeply grateful to Sudhir and Chiratae for backing us early on and walking with us every step of the way, providing unwavering support throughout our journey.”

As FirstCry embarks on this new chapter as a publicly listed company, Chiratae Ventures remains a proud and supportive partner. “We have no doubt that Supam and Team FirstCry will excel in this new chapter, just as they have throughout their journey,” added Sethi. “They have built a company that India can truly be proud of, and we will continue to cheer them on.”