Mumbai, 01st August 2024: CLIRNET, a leading digital Continuing Medical Education (CME) platform established in 2017, is excited to announce the launch of its new business division dedicated to serving clients worldwide with premier medical and scientific content publishing and market research services. This expansion caters to a diverse clientele, including academic and research organizations, life sciences industries, public health agencies, and more. The CLIRNET platform serves 550,000+ doctors globally with medical content featuring over 1,000,000 multimedia articles across 30+ specialties. Its proprietary AI-driven MedWiki® are collated from real-world medical discussions with support from a team of over 500 scientists and researchers, providing comprehensive and current clinical insights. CLIRNET has been featured as a case study in Philip Kotler’s ‘Marketing Management,’ and has received numerous awards and recognitions from domestic and international institutions.

In our new division, the key levers shall be quality and accuracy, deep domain knowledge, market research capabilities, and customization. We will leverage CLIRNET’s legacy of expertise in scientific content generation, quality compliance, and efficiency to address the specific needs and pain points of our diverse customer base. We emphasize our comprehensive understanding of regulatory requirements and ability to deliver high-quality content within tight deadlines. CLIRNET’s ability to conduct market research across its extensive network of global healthcare professionals in Asia and Africa, will allow us to gather and analyze valuable insights that drive informed decision-making and strategic planning for our clients.

A significant percentage of medical and clinical content projects fail due to poorly understood requirements. CLIRNET addresses this challenge with our proprietary InsightFirst™ Prototyping model, which ensures validated requirements. The Framework includes deep requirement validation, detailed prototyping, an iterative feedback loop, offering peace of mind with a focus on quality and reliability.

The new business division will be led by Mr. Abhinav Bhargav, an accomplished entrepreneur and professional with over 17 years of expertise in Business Management, Sales & Marketing, Account Management, and Recruitment. He has managed multi-million-dollar P&L responsibilities and driven strategic growth across international teams in Asia Pacific, Europe, and the USA. An MBA and engineering graduate and a Cornell University alumnus, Mr. Bhargav excels in building relationships, managing finances, and driving revenue growth. His commitment to continuous learning and adaptability positions him as a trusted leader and strategic thinker in the business landscape.

Saurav Kasera, Co-Founder of CLIRNET, stated, ‘With the launch of our new business division, we are poised to set new benchmarks in the field of medical and scientific content publishing and its use of market research. Our comprehensive approach, leveraging cutting-edge technology and deep domain expertise, will provide unparalleled value to our clients globally.’